From the warm charm of New England to the tea roses of Victorian drawing rooms, from the cottages of Province to the allure of the Far East, the Strawflower Shop encourages you to express your individuality; indulge in your eclectic tastes! The Strawflower Shop and Rug Merchant would like to take this opportunity to introduce ourselves to the many newcomers in the area and also to bring our many existing clients up to date with all of the exciting products and services we are proud to offer.

For those new to the area, we would like to take this opportunity to introduce ourselves. Twenty-three years ago, on the very street that we are now located, The Strawflower Shop was opened and was an instant success!

When the Landfield Building, a historical landmark in downtown Geneva became available, we satisfied a lifelong dream of expansion. This move enabled us to be able to offer you; our customer, and a place to shop that would help you make a house into a home.

Now with three floors and a spacious 10,000 square foot space available, we were able to provide hundreds of unique items from all corners of the world. A walk through our showroom starts with thousands of beautiful and elegant rugs that lay the groundwork for the comfortable elegance you deserve. A full service design team is available to assist you with window treatments, fine furniture, an array of rugs and unique accessories that bring your personality to light! The lower level is always in bloom and our talented floral designers bring the outdoors inside to set the mood for whatever season it happens to be!

Our award winning designers been partnered with several of Fox Valleys’ finest builders.

As parents of three children, with the daily juggle of car pools, sporting events and appointments, we know first hand the difficulties of making the many choices needed to have your home reflect you and your family. It is Strawflower Shop’s mission to provide you with an environment that inspires you and makes the selection process as comfortable as possible.

Once again, we would like to thank you personally for taking the time to get to know us and for continuing to help to keep our business a growing success!